"Why can't we even produce a small ball on a ballpoint pen when we have a huge surplus of steel?" "Why do Chinese people rush to buy overseas products, even if the quality of domestic products is not bad?" In the autumn, China's manufacturing market is constantly alarming. After more than 30 years of high-speed development, China's economy is gradually getting rid of the low-end competitive pattern to the high-end, but also ushered in the transformation of China's manufacturing to China's intelligent. Respondents generally believed that enterprises eventually had to return to products and speak with products. No matter in all walks of life, can start from their own, with the spirit of craftsman, down-to-earth, dedicated to the ultimate, with their own efforts to promote the realization of the dream of China's manufacturing power.
What is the spirit of craftsmen? This year's "government work report" first mentioned the "craftsman spirit", which drew attention from all parties. That is, "to encourage enterprises to carry out personalized customization, flexible production, cultivate the spirit of excellence craftsman, increase varieties, improve quality, *** a brand". Then, what is craftsman spirit? What is the practical significance?
Craftsmen, that is, focusing on a certain area, for this area of product research and development or processing process wholeheartedly, excellence, meticulous completion of the entire process of each link. Craftsmanship usually refers to the craftsman's spirit of carving, perfecting and perfecting his own products. Correspondingly, it is a kind of "almost" spirit, which shows that everything is satisfied with 99% or even 90% of the products will not continue to refine. Many problems in China's manufacturing industry are related to this "almost spirit". Even if we have first-class technology, first-class equipment, first-class system, if the lack of craftsmanship, it is difficult to have first-class products. For example, why are Chinese craftsmen willing to spend ten thousand yuan on a pair of German barber scissors? This is because the scissors hairdresser can spend all his life. For him, scissors are like an old friend of his own. Haircut scissors made in China, although the price is hundreds of dollars, but few can be used for a lifetime. A small haircut scissors is the most direct example of craftsman spirit. On the contrary, after 30 years of rapid economic development in China, the momentum of manufacturing industry has slowed down, and many small and medium-sized manufacturing industries have stopped production and closed down, while large enterprises have limited production or moved abroad. After the financial crisis, European and American countries have gradually realized the importance of industry in national development, and have proposed to revitalize the manufacturing industry. The most symbolic one is the "industrial 4" national strategy put forward by Germany in 2013. In May last year, the State Council officially issued Made in China 2025, which defined the timetable and road map for China to move from a manufacturing power to a manufacturing power. The new rise of China's manufacturing industry needs to reinvent the craftsmen spirit in transformation and upgrading.
"Craftsmanship is about getting rid of almost thinking." Not long ago, Mr. Dong Mingzhu, chairman of Gree, asked publicly, "Why are so many Chinese companies unable to produce toilet covers and rice cookers that consumers want?" This is precisely the "almost" thinking that has been criticized by our manufacturing industry.
In recent years, Chinese entrepreneurs and consumers have participated in a low-cost revelry feast, the original tens of yuan of things, consumers who do not want to be cheaper, or even free to trade. Consumers'appetite for low-priced products has connived at a wave of fierce price wars, each time the price is a cruel market shuffle, and Chinese products are gradually labeled as low-priced and crude. "In the eyes of consumers, the products bought back are broken in a few days, so it is better to buy a cheaper one. If you have money in the future, you must buy the best products. " Dong Mingzhu said. In Dong Mingzhu's view, China's manufacturing industry must not remain in the market to grasp the thinking of price competition, China believes in a price for a product. To make a product is to constantly challenge oneself, to constantly criticize oneself, to pursue perfection of the product, and even to achieve seamless docking with consumers. This is what Dong Mingzhu thinks of the craftsman spirit. "This is a new product developed for the traditional Korean life customs, in a sense, it actually ***s a demand, on the one hand to bring the market to the enterprise, on the other hand to bring vitality to the enterprise." Dong Mingzhu talks about the practice of craftsman spirit in the case of kimchi fridge seen in Korea. In the current situation of technology competition and talent competition, if enterprises want to seek more brilliant results, they must abandon the "almost thinking" and persist in pursuit of the ultimate. Short term interests have already infected some Chinese entrepreneurs and consumers. How to unveil the fog, no longer miss the time window of the transformation and upgrading of Chinese manufacturing, "craftsmanship" is an indispensable lesson. In contrast to the craftsmanship mentioned by Dong Mingzhu, He Xinming, chairman of Dongpeng Holdings, a ceramic company based in Foshan, holds the same view. He always believed that the manufacturing industry is fundamental, and eventually the enterprises will return to products and speak with products.
"Why did NOKIA, once such an unlimited and brilliant enterprise, go down?" He Xinming once said in public, "to take advantage of the trend to transform breakthrough. In the Internet age, the spirit of craftsmen is indispensable. Although China is a big country in ceramic production, it is not a powerful ceramic country. As China's ceramic industry develops, it also exposes many outstanding questions.